Project Title: Ghana Cocoa Board Rebranding
Client: Ghana Cocoa Board
Overview: This extensive rebranding project transformed the Ghana Cocoa Board's visual identity to better reflect its prestigious legacy and forward-thinking vision. I was tasked with overhauling the entire brand aesthetic, from logo to digital presence.
key contributions:
- logo design: I created a new logo that captures the essence of the Ghana Cocoa Board, symbolizing both its heritage and its role in modern agriculture.
- Stationery & Marketing Mockups: I designed and integrated the UNO logo animations that bookend the video, reinforcing the university's branding.
- website redesign: I crafted the lower third graphics for the video, which provide essential textual information in a visually appealing format. Additionally, I produced a series of GIFs to complement the course content and enhance learner engagement.
- additional collateral: The project extended to digital and print mediums, including the creation of marketing mockups that demonstrate how the new branding is applied in various promotional contexts.
Outcome:
The rebranding has significantly elevated the Ghana Cocoa Board's brand image, making it more relevant and appealing to its global audience. The cohesive design across all touchpoints ensures a uniform brand experience that reinforces the Board's mission and values. This project showcases my ability to manage and execute comprehensive branding strategies that resonate well with both the client's needs and industry standards.
