Project Title: IZZE Seasonal Flavors - Conceptual (re)design
Client: NA
Overview: This project involved a creative conceptual redesign of IZZE beverage cans, introducing a trio of new seasonal flavors inspired by the fruits of Korea: Persimmon, Korean Pear, and Jeju Mandarin Orange. My design aimed to capture the vibrant essence of these fruits while maintaining the iconic IZZE branding.
key contributions:
- flavor development: Selected innovative flavors that reflect the rich fruit culture of Korea, positioning them as unique seasonal offerings to entice and expand the brand’s audience.
- illustration & pattern design: Hand-illustrated the fruits to showcase the natural beauty and diversity of the Korean produce, which I then incorporated into a pattern that complements IZZE's sleek can design.
- can design: Created the can layout by integrating the new fruit illustrations with IZZE’s recognizable logo, balancing brand recognition with fresh visual appeal.
- Mockups Creation: Produced photorealistic mockups of the can designs, presenting a tangible and attractive representation of how the conceptual flavors could appear on shelves.
Outcome:
The resulting can designs offer a tantalizing visual preview of these proposed new flavors, celebrating Korean culture through design while staying true to the IZZE brand's playful and colorful image. This project highlights my capabilities in product branding, from concept development to visual execution, and demonstrates a strategic approach to cultural integration in product design.
